The Store is committed to the transparency, privacy, and security of its customers' data throughout their interactions with our website. To help you better understand what information we collect and how we use, store, or delete it, we detail our Privacy Policy below.

Customer registration data is not shared with third parties except when necessary for delivery, billing, or participation in promotions requested by customers. Your personal data is essential to ensure your order arrives safely at your address, within the stipulated delivery time.

For what purposes do we use customers' personal data?

• To deliver the products or services purchased;
• To keep you informed about the status of your order;
• To coordinate with partners the delivery or provision of services;
• To make exchanges;

To send communications about services and provide a better Customer experience, making the Store even more relevant to their daily lives.

Customer rights

The General Data Protection Law (LGPD) grants the Customer the right to request information from the store at any time, upon formal request, regarding the data processed.

In order for the Privacy Policy to be well understood, it is essential to clarify some important concepts:

Customer: any natural person who purchases products or services in physical stores, websites and applications;

Personal data: any information relating to a person that identifies that person or that, when used in combination with other processed information, identifies an individual. It also includes any information by which it is possible to identify or contact a person.

Processing of personal data - The processing of personal data is considered to be the collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, archiving, storage, deletion, evaluation or control of information, communication, transfer, dissemination or extraction of data from individuals.

Data subject – any natural person whose personal data is processed by the store;

Purpose: what we want to achieve by processing personal data.

Necessity: The processing of personal data must be limited to the minimum necessary for the intended purpose. That is, it must be relevant, proportionate, and not excessive.

Consent – clear and objective authorization granted by the data subject for the processing of their personal data for a previously stipulated purpose. After giving consent, you may revoke it at any time. Revocation does not reverse any previously performed processing.

1- To whom does this privacy policy apply?

This applies to all La Tienda customers, including our website, app, and physical stores, who may have personal data processed by us in any way.

2- What type of personal information do we collect and use?

The Store collects and stores the information you provide to us in several ways: when you provide your invoice; exchange a product; purchase one of the services or products offered by the Store; create an account and provide information in "My Account"; place an order on our website; participate in the monthly sweepstakes; interact with Customer Service; participate in surveys or marketing promotions, etc.

Among the data that may be requested are: full name, email address, ID, date of birth, gender, address, phone numbers, and credit card numbers.

Information automatically collected by the Store: We collect and store certain information whenever you interact with us. For example, we use cookies and obtain information when your browser accesses our website; when you click on advertisements, partner emails, and other content we provide on other websites.

Information collected by the mobile device:

When you access our website through your device, we may receive data about your location and your mobile device. We may use this information to provide you with personalized content, such as ads, search results, and more. Most mobile devices allow you to disable location services.

Information collected from other sources:

Public sources (e.g., demographic data);

Credit reporting agencies or bodies (e.g., credit reports/checks);

Data providers (e.g., demographic data related to online and interest-based advertising).

3-Why do we request your personal data?

The data is necessary for:

• Deliver the purchased products or contracted service;
• optimize your interaction with us;
• Ensure the security of the website, its application and the data it processes;
• Inform the Client about offers and publicize our services;
• Comply with legal obligations;
• Administrative and management purposes.

Providing the data allows:

-Deliver the products or services purchased;

-Carry out the process of exchanging or returning products within the period established by the CDC (Consumer Protection Code);

-Send order status updates and service communications;

-Coordinate with partners the delivery or availability of services;

-Provide services tailored to the Client's needs;

-Improve the customer shopping experience in the Store;

- Conduct market analysis and research;

-Keep the Client informed about the products and services we offer;

-Run targeted online advertising;

-Prevent, detect and investigate activities that are inconsistent with our Code of Conduct or that are prohibited or illegal;

-Improve our website, products and services.

The Store uses legal bases, which may vary depending on the purpose of the collection, to process customers' personal data. The retention period may vary depending on the legal basis applicable to each situation and the purpose.

3.1 Marketing services

Marketing services are offered through free communications about offers, services, and products directed to the Customer, related to their profile on the website and purchases made. This service covers emails, SMS, and WhatsApp. It should be noted that the Customer may cancel the service at any time by accessing "My Account."

4- Who do we share your data with?

The information collected will only be shared when necessary:

(i) for the proper provision of the services that are the object of its activities with collaborating companies;

(ii) protection in case of conflict;

(iii) by court order or request from a competent authority; (iv) with companies that provide technological and operational infrastructure, such as payment intermediary companies and information storage service providers.

5- International data transfer

As the Internet is a global environment, certain services offered by the Store may require the transfer of your data to other countries.

In these cases, data is processed in accordance with the General Data Protection Act (LGPD) and other data protection legislation. We take security measures in accordance with our policies and adopt standard clauses in contracts with suppliers and service providers.

By browsing our website, app, purchasing in our physical stores, and/or communicating with us, you agree to the processing of your information, including international data transfers, where necessary. We take steps to ensure that any information collected is handled securely, in accordance with data protection standards, and in accordance with this Privacy Policy.

6-How long do we store personal information?

We store Customer information in accordance with the statute of limitations under Brazilian law.

7-What are the rights of the interested party?

From the date the LGPD comes into effect, the data subject will have the right to obtain information about his or her data from the Store at any time upon formal request.

The store will have 15 days to respond to the cardholders' requests. Requests will be reviewed in accordance with current legislation, and for legal reasons, some requests may not be honored.

According to the text of the LGPD, interested parties may exercise their rights through:

I – confirmation of the existence of the treatment;

II – access to data;

III - correction of incomplete, inaccurate or outdated data;

IV - anonymization, blocking or deletion of unnecessary, excessive or processed data in violation of the provisions of this Law;

V - data portability to another service or product provider, upon express request, in accordance with the regulation of the national authority, observing commercial and industrial secrets;

VI – deletion of personal data processed with the consent of the data subject;

VII - information on the public and private entities with which the controller shared the data;

VIII - information on the possibility of not giving consent and on the consequences of refusal;

IX - revocation of consent.

8- How to exercise your rights?

You can exercise your rights by logging in to unsubscribe from notifications. You can also contact us by email.

To change your notification preferences (including marketing communications) at any time, you can access "My Account." If you do not wish to receive our marketing communications, you can also unsubscribe by clicking the link sent with the marketing email.

9- Can children shop in the Store?

The Store sells products for children, but they must be purchased by an adult. If you are under 18, you must make the purchase with a parent or guardian.

10- Cookies and similar technologies

Cookies are small data files that are placed on your computer or other devices (such as smartphones or tablets) while you browse the website.

We use cookies, pixels, and other technologies (collectively, "cookies") to recognize your browser or device, learn more about your interests, provide essential features and services, and also to:

Track your preferences to send you only ads that interest you. You can set your preferences through your account;

Track items stored in your shopping cart;

Conducting research and diagnostics to improve content, products, and services; Preventing fraudulent activity; and Improving security.

If you block or reject our cookies, you will not be able to add items to your shopping cart, proceed to checkout, or use our products and services that require a login.

Click "Help" in your browser settings to learn how to stop accepting cookies and receive notifications when you receive new ones; to see when they expire; and to disable them.

11- How can you keep your personal information safe?

The Store uses the best security protocols to preserve the privacy of Customer data, but also recommends individual protection measures.

To maintain the safety and protection of your personal data provided during registration or purchases, under certain circumstances you must share your username and password with third parties. Also, when accessing your account through "Minha conta", especially on public computers, be sure to date your account session to prevent unauthorized people from accessing and using the information without knowledge.

We do not request personal data by phone, WhatsApp, SMS or email. In this case, if this is provided, you will be able to deal with any intention of improper use.

12- Other important information on data protection

If you move in our privacy policy, you will receive an email.

13- How can I get in touch with the person responsible for protecting data from the Store?

The data protection delegate is the person in charge of the Store to act as a communication channel between the person responsible for the treatment, the interested parties and the National Data Protection Authority (ANPD), when it is formalized. Any doubt that you can send an email

14- Legislação e fórum

This policy will be governed, interpreted and executed in accordance with the Laws of the Federative Republic of Brazil, especially Law No.

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Correio eletrônico: contactvittabellee@gmail.com